Broadcast Traffic Systems reveals new Software-as-a-Service (SaaS) model

Broadcast Traffic Systems (BTS) has revealed it has launched a new Software-as-a-Service (SaaS) model for its channel management application designed to deliver broadcasters a comprehensive traffic system at an affordable price. 

BTS provides systems for single and multichannel broadcasts, supporting broadcasters with long term planning and advertising sales, without restrictions. The cloud-based scheduling application Essentials is accessible from any browser and is available now on a per-channel, per-month basis.

The SaaS version of Essentials simplifies both traditional linear scheduling for broadcast platforms, and FAST scheduling for streaming. Built on Microsoft Azure, the platform integrates with existing authentication schemes and third party advertising sales systems. It also includes two-way integration with playout providers, featuring multiple EPG interfaces and users are provided with remote onboarding and training.

“In the rapidly evolving broadcasting landscape, SaaS-based channel management is a critical tool for companies looking to stay competitive and drive revenue growth. BTS is continually enhancing its solutions. This latest offering will allow users to experience the same essential elements needed to run a traffic scheduling operation, with the bonus of accessing the service effortlessly via the internet,” said Craig Buckland, BTS technical director.

Natalie Hayward, BTS application specialist, added: “Channel management is a complex and dynamic process that requires ongoing attention and optimisation. Enhancing ESSENTIALS with a SaaS model provides companies with a scalable, flexible, and cost-effective solution. This offering streamlines sales processes, enhances collaboration, and delivers real-time insights into channel performance.”

BTS will demonstrate the model at the CABSAT event in Dubai from 16-18 May 2023.

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