Roku’s new CFO Dan Jedda to ‘focus on profitability’

Streaming platform Roku has named Dan Jedda as the company’s new chief financial officer, effective May 1, 2023. Jedda succeeds current CFO Steve Louden, who will work with Jedda until August 2023 to ensure a smooth transition.

Dan Jedda

Jedda will report to Roku CEO Anthony Wood who said: “As our US active accounts approach half of US broadband households, we are thrilled to have Dan join our executive team. As we recently shared, we are committed to a path that delivers positive adjusted EBITDA next year, and Roku will benefit from Dan’s relevant experience and proven leadership as we move through our next stage of growth.”

Since 2020, Jedda has been CFO at Stitch Fix. Prior to that he worked at Amazon for 15 years, predominantly as VP and CFO for digital video (including Amazon Studios), digital music, and the advertising and corporate development organizations. He also oversaw the digital video and advertising economist and analytics team.

“I am excited to join one of the most interesting, innovative, and successful companies in the industry at a pivotal time,” said Jedda. “I look forward to working with Anthony and team to help continue driving growth, building Roku’s position as the number one TV streaming platform in the U.S., Canada, and Mexico, and focusing on profitability.”

Last month, Roku surprised analysts by beating revenues estimate for Q4, 2022. Revenues were up to $867.1 million year on year, ahead of the $803m that the market had been anticipating. Other positives included a rise in active users to 70m.

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