Digital I promotes Matt Ross to MD role

Subscription video-on-demand (SVOD) insight and data specialist Digital i has promoted Matt Ross to managing director. 

Matt Ross

Ross has been with Digital i since 2015 and has held several senior positions in the business including his most recent role as product director of SoDA, Digital i’s global SVOD measurement and analytics platform.

His appointment to managing director comes as part of Digital i’s continued global growth strategy for 2023 which has seen the UK-based business expand its reach in EMEA and Latin America, the company said.

Digital i  recently added the capability to measure HBO Max viewing data and has expanded its measurement to cover Latin America, with further expansion plans later this year to cover Disney+ and expand into North America and APAC.

Ross said: “I am thrilled to be taking on the role of managing director for such an ambitious and forward-thinking business. Digital ihas been making waves across the industry for some time now, working alongside many household name clients to provide them with valuable insight and analysis and assisting with innovative SVOD strategies.As a management team we have set out ambitious growth plans and it is a very exciting time to be leading the business.”

Interim managing director Emma Shelton said: “I am delighted to be handing over this role to Matt Ross as I take a step back from daily operations to concentrate on chairing the board of directors. The fall-out of the pandemic was felt across the length and breadth of the media industry, and it is a testament to his leadership that our SoDA product was able to grow, leading to further expansion of our team and operations, during a time of global economic uncertainty.”

Digital i founder and CEO Ali Vahdati said: “During his time with the business Matt has been integral to our success contributing to our business growth over the past eight years. Matt’s extensive experience within the media industry and understanding of data and its role in global SVOD strategies reflect the ethos of the business and our commitment to growth.”