Viaplay consolidates motorsports offering with MotoGP renewal


Peter Nørrelund

Viaplay Group has extended its exclusive rights to the FIM MotoGP motorcycle racing circuit in Sweden, Norway and Denmark, while adding Finland and Iceland for the first time. Under the terms of the deal, Viaplay will stream up to 400 live hours of the leading motorcycle racing championship every year through until 2028.

MotoGP’s global fanbase is in the hundreds of millions, and the agreement reinforces Viaplay’s leading position in motorsports, with a rights portfolio that also includes Formula 1 in 10 European countries and Indycar Series in nine countries.

Peter Nørrelund, Viaplay Group chief sports officer, said: “Viaplay is the home of the world’s top motorsport on four wheels, so adding the best on two wheels is a natural step. MotoGP’s global popularity is accelerating almost as quickly as its bikes. The upcoming season will reach more fans than ever, headlined by comeback king Francesco Bagnaia – Italy’s biggest MotoGP star since Valentino Rossi.”

Alex Arroyo, head of media rights for MotoGP, added: “We’re really happy to extend our agreement with Viaplay for another six seasons and to see our partnership extend to include Finland and Iceland. MotoGP enters a new era in 2023 as the MotoGP Sprint debuts at every event, and we have more races with a 21-stop calendar.

The 2023 FIM MotoGP World Championship starts on March 26 in Portugal. In addition to its coverage of the elite circuit, Viaplay will show live racing from the Moto2 and Moto3 classes. Alongside MotoGP, Formula 1 and Indycar, Viaplay holds Nordic rights to Formula 2, NASCAR, Porsche Supercup and DTM among others.

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