Roku promotes David Eilenberg to head of content

Roku has promoted David Eilenberg to head of content. He takes over from VP of programming, Rob Holmes, who leaves the streamer in March after six years. 

David Eilenberg

Eilenberg, who was previously head of originals, only joined Roku in March 2022. But he comes with a robust track record having worked with ITV, Turner and Mark Burnett. In his new role, he will oversee content across Roku Originals and Roku Studios.

Announcing his appointment, CEO Charlie Collier said: “David is terrific, proven, and well-known across the industry and has been leading the charge at Roku, with his terrific team, to establish The Roku Channel as a destination for original content.

Roku’s content business is purely ad-funded, making it a key player in the fast-growing AVOD/FAST market. At CES 2023, the company said it had reached 70 million active accounts by the end of 2022, with total hours of streaming rising 19% year on year.

Eilenberg’s predecessor Holmes, who was previously at Comcast, helped initiate the launch of The Roku Channel the acquisition of content from Quibi. It is not yet clear where he is heading next. In a memo, Collier also said the company is in search of a VP and head of content delivery and optimisation — two newly created roles.