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Viaplay and Telia patch up differences with expanded partnership

Viaplay Group and Telia have agreed a multi-year partnership in Sweden that will provide customers of both companies with access to a broader range of content. The agreement comes just two months after the two firms parted company.

Kim Poder

Starting on 13 December, Telia’s TV and streaming customers will again be able to access Viaplay’s live sports, series and film offerings through the Viaplay streaming service and Viaplay Group’s TV channels. The two have also deepened their sports co-operation, with selected UEFA Champions League, LaLiga and Serie A matches to be added to the Viaplay Total streaming package. Similarly, Swedish men’s national football team matches and selected UEFA Europa League and UEFA Europa Conference League matches will be shown on Telia’s C More streaming service.

Under the expanded partnership, access to the Viaplay streaming service will be added to more Telia TV and streaming packages in Sweden in the course of 2023. All Viaplay streaming packages, including Viaplay Total, will be available to Telia’s 1 million Swedish TV and streaming customers as add-on subscriptions. Telia will also resume distribution of Viaplay’s TV3, TV6, TV8 and TV10 channels, as well as Viaplay’s full portfolio of premium film and sport channels.

Henrik Lönnevi, Telia chief commercial officer, called the deal “a fresh start that enables new packages, exclusive rights and more for our customers. We continue to invest in Sweden’s best TV offering and Viaplay will be an important partner.”

Kim Poder, Viaplay Group chief commercial officer Nordics added: “Our expanded agreement with Telia is broader and more innovative than ever before – and takes our partnership to a new level. Telia customers can now enjoy the world’s biggest live sports and the hottest upcoming Viaplay premieres. At the same time, Viaplay Total subscribers can look forward to even more live European football. It’s a win-win.”

Tags: Sweden, Telia, Viaplay

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