Viaplay secures winter sports rights

Nordic and international streamer and broadcaster Viaplay has acquired the exclusive Swedish live rights to all FIS World Cup winter sports competitions held in Austria from the 2024/2025 season to the 2026/2027 season.

Viaplay already holds the Nordic rights to FIS World Cup events held in other countries and will now become the home of all FIS rights in Sweden.

The company has also secured the Swedish, Finnish, Danish and Icelandic rights to the FIS Ski Flying World Championship 2024 in Bad Mitterndorf, Austria.

Following the addition of the Austrian FIS World Cup rights from 2024, Viaplay viewers in Sweden will be able to stream the FIS Alpine Ski World Cup, FIS Cross Country World Cup, FIS Nordic Combined World Cup, FIS Ski Jumping World Cup, FIS Snowboard World Cup and FIS Freestyle Ski and Freeski World Cup.

Peter Nørrelund

The agreement with Eurovision Sport, the sports arm of the European Broadcasting Union, includes around 30 Austrian events every season, subject to the final FIS Calendar.

Viaplay’s coverage will include both women’s and men’s competitions and all qualification rounds and finals. All cross country events, up to half of the Alpine competitions and selected ski jumping and freestyle events will be shown on TV6 in Sweden.

In April 2019, Viaplay announced the acquisition of FIS Alpine Ski World Cup and FIS Cross Country World Cup rights for the whole Nordic region until 2026. In March 2021, the company agreed an additional Nordic deal for FIS events in Switzerland that runs from 2022 to 2026.

Peter Nørrelund, Viaplay Group chief sports officer said: “This winter, Viaplay will stream hundreds of hours of thrilling FIS competitions to huge audiences across the Nordic region. From 2024, we’ll complete our Swedish FIS portfolio with all Austrian events. Viewers can look forward to even more unforgettable winter moments on Viaplay, all in the company of unrivalled experts, studio programming and passion for these very special sports.”

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