M7 Group hires Liberty Global veteran Bergman as content and business development board member

Canal+-owned M7 Group has announced the appointment of Jeroen Bergman as board member for content and business development.

The executive replaces Bert Habets who resigned from the M7 Board at the end of 2022. 

Bergman has a storied career including 20 years at Liberty Global where he was responsible for all programming and content acquisition. Prior to that Bergman served as commercial director for Dutch cable company Casema (known known as Ziggo). Since 2019, he has managed the Film1 and Filmbox business in the Netherlands for SPI International.

At M7, Bergman will be charged with content acquisition, while also steering the closing of content partnerships with key telco operators within the M7 footprint.

Jeroen Bergman

Hans Troelstra, CEO M7 Group said: “I am very happy to have Jeroen on board, adding tremendous experience and knowledge in the areas of business development and content acquisition, which will be of great value in view of our ongoing evolution from DTH operator to premium Pay TV and sVOD provider.” 

Bergman said: “I am very excited to take on this new role and contribute to the transition of M7 into a premium content and streaming provider, building upon the wealth of experience and know-how of Canal+ Group. I strongly believe there is ample room for a distinctive high-quality SVOD proposition with a strong European flavour, while respecting local preferences. In addition, I see lots of opportunities for partnering with telco’s and providing them with tailor-made content bricks.”