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Blue Ant launches new true-crime FAST offering on The Roku Channel

Producer, distributor and channel operator Blue Ant Media has expanded its move into free advertising supported streaming TV (FAST) by launching TotalCrime, a new FAST channel on The Roku Channel in the US.

Blue Ant said the launch of the true crime-themed channel built on its expansion into the emerging free streaming space and followed FAST channel launches including Love Nature, HauntTV and CrimeTime, TotalCrime’s sister channel, which launched on Roku in Canada in March 2021.

Blue Ant Media’s suite of FAST channels spans platforms such as The Roku Channel, Xumo, Samsung TV Plus, VIZIO WatchFree+ and PrendeTV.

“Audiences are hungry for true crime programming and TotalCrime’s lineup is jam-packed with exclusive true crime series and documentaries they can’t find anywhere else,” says Jamie Schouela, President, Global Channels and Media, Blue Ant Media.

“The fact that our Canadian crime streaming channel has grown 220% in the last nine months makes us confident that TotalCrime channel will become a fan-favourite for The Roku Channel’s US viewers. Given Blue Ant’s history connecting with niche audiences, we’re well-positioned to continue bringing new channels to the exploding free streaming space.”

 

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