Public broadcaster organsiation the EBU has appointed Jonathan Broughton as its new head of strategy.
The EBU said that this newly positioned role will help it plan for the future and ensure its service portfolio remains adaptable to the rapidly changing marketplace.
Broughton has a decade of experience as a media analyst and consultant.
He is the founder of Workshare Consulting – a technology, media and telecom-focused consultancy providing research, advice, and outreach services. Prior to that, he worked as the lead analyst for Media Business Insight and also spent eight years at IHS Markit covering the TMT space, exploring including online video, media markets, and audience and consumer dynamics.
“The next few years are going to see dramatic transformative change for public service media organizations who stand well-placed to take advantage of wide-ranging new technologies and evolving audience needs,” said Broughton.
“I’m excited to be joining the ranks of the EBU as Head of Strategy and am immensely looking forward to working closely with the full breadth of the EBU’s Members.”
EBU Director General Noel Curran said: “Jonathan brings with him a wealth of experience working in the broadcast media sector. His insights and knowledge will ensure we are providing the best possible services for our members in this new competitive broadcasting environment and, in turn, will help public service broadcasters continue to reinvent themselves to maintain their audiences and their relevance.”