Tet makes OTT platform available as white label product

Latvian service provider, technology and entertainment company Tet, formerly Lattelecom, is to make the technology behind its Tet+ OTT offering available as a white label platform, enabling third-party providers to use it under their own brands.

The à la carte OTT platform allows customers to personalise their TV packages and combine them with streaming services. According to Tet, over 70% of its new customers choosing to subscribe to Tet+.

The Tet+ platform supports up to five devices including smart TVs, smartphones, and tablets with the option to create five unique accounts with access to its keep watching function. Tet+ combines TV channels, in-house digital content and third-party content.

The a la carte principle is based on a system of points, enabling users to create and save their own lists of frequently watched TV channels. The points-based system allows users to decide how to spend their points with the opportunity to make changes at any time. In Latvia, the platform also offers HBO studio content in addition to TV channels, local and international content. The development plans for the service also include the ability to aggregate subscriptions of various streaming services.

“When creating the Tet+ platform, we took into account the growing demand for highly personalised content and conducted over 700 user tests to ensure that the solution interface fully meets the needs of our customers,” said Inga Alika-Stroda, director of entertainment Services Business at Tet.

“The main reasons to choose a ready-made platform are that its implementation takes no more than six months, while independent development of a solution from scratch can take several years. In addition, companies don’t have to worry about platform support and service and can focus on their core business and customers.”