Nielsen relaunches streaming measurement suite

Embattled measurement firm Nielsen has relaunched its streaming measurement suite.

The move will see Nielsen’s various TV streaming solutions unified under one measurement suite. The shift promises to help advertisers to make more knowledgeable decisions about their media strategies. 

Announcing the strategic move, Deirdre Thomas, Managing Director, US Audience Measurement Product Strategy, said: “By combining our streaming solutions under one banner, Nielsen is providing the industry with a single destination to understand streaming audiences and how they are engaging with content, allowing media buyers and sellers to make the best decisions around ad strategies.”

Nielsen will rebrand two streaming measurement tools to support the transition to its cross-channel media measurement platform Nielsen One. The company’s existing Streaming Video Ratings will be renamed Nielsen Streaming Platform Ratings., while Nielsen Subscription Video on Demand Content Ratings will be called Nielsen Streaming Content Ratings. 

Thomas added: “With this comprehensive suite of streaming measurement solutions, content creators, platforms, studios and advertisers will have an unprecedented view of who is streaming, what they’re watching, which platforms consumers are gravitating to and how much time they are spending with streaming content.”

Nielsen is currently facing an existential crisis amid a recent accreditation suspension. Last month, the board of directors at the US’s Media Rating Council (MRC) voted to suspend accreditation of Nielsen’s National Television, along with its Local People Meter and Set Meter Markets amid claims of underreporting

Subsequently, Nielsen CEO David Kenny penned an open letter where he admitted that “we haven’t been perfect” and that the company will “move faster in advancing our measurement because the audience itself is moving faster.”

Tags: Nielsen

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