Vodafone has agreed a distribution deal to add Facebook Watch to its TV platform in Europe.
With 22 million customers across 10 markets, Vodafone becomes the first pay TV operator in the region to offer the service on its set-top boxes.
Facebook Watch will be available to Vodafone TV subscribers from next month in Germany, Italy, Czech Republic, Portugal and Greece. Other European markets will be announced later.
Facebook Watch, the video platform of the social media giant, provides audiences with a large library of live and on-demand content, including Facebook Originals like Red Table Talk and Humans Of New York: The Series.
Alex Froment-Curtil, group chief commercial officer, Vodafone, said: “Vodafone is committed to providing its 22 million television customers across Europe with the widest array of exciting, entertaining and engaging content, and now we’re enabling them to connect to the videos they love to watch via the Facebook platform. I’m really excited that as one of Europe’s leading video content platforms, Vodafone is expanding its rich and diverse array of TV programming further with Facebook Watch.”
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