Hosted by DTVE deputy editor Jonathan Easton, TV Watch chats with figures from the industry to digest the biggest news and trends in the worlds of broadcasting, streaming and everything else to do with TV in Europe and further afield.
Joining host Jonathan in the latest episode is Filippa Wallestam, chief content officer at Nordic Entertainment Group to discuss the growth and strategy behind the company’s SVOD platform Viaplay.
The company has heavily invested in a digital-first strategy over the past few years and has come to dominate its local Nordic markets due to a combination of original series, acquired content and a portfolio of premiere sports rights. Such is the confidence held by NENT Group that it recently raised its Viaplay subscriber target from 10.5 million to 12 million by 2025.
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