NENT Group


NENT Group strengthens sports offering for international expansion

Streaming, free and pay TV outfit Nordic Entertainment Group (NENT Group) has renewed its media rights partnership with Matchroom Sport in Sweden, Norway, Denmark and Finland and extended it to Iceland, Estonia, Latvia, Lithuania and Poland for the first time. The deal is the latest struck by NENT Group as it expands Viaplay internationally, initially […]

NENT Group and Bundesliga agree longest media rights agreement in either organisation’s history 

Nordic Entertainment Group (NENT Group) has announced a ‘historic’ rights deal with the German Bundesliga through to 2029. The rights extension covers nine markets – Sweden, Norway, Denmark, Finland, Iceland, Estonia, Latvia, Lithuania and Poland – and will see the broadcaster show more than 300 live Bundesliga and Bundesliga 2 matches every season including the German […]

Viaplay subs jump by a quarter as NENT Group targets new markets

Nordic Entertainment Group (NENT Group) saw its Viaplay streaming service’s subscriber base jump by 25% year-on-year in the quarter to March, taking its total to 3.147 million. Viaplay added 127,000 subs in the first quarter, helping it along the way to its goal of adding at least 650,000 paying subs this year. That expected growth […]

NENT Groups sells off Splay One

Nordic Entertainment Group (NENT Group) has agreed a deal to sell marketing business Splay One to Swedish digital media company Caybon.  NENT said that the sale is in line with NENT Group’s strategy to focus NENT Studios (which housed Splay One) on scripted drama production for Viaplay.  Splay One focuses its marketing efforts on influencers, […]

Telia Norway and NENT Group resolve carriage dispute

Telia Norway and Nordic Entertainment Group (NENT Group) have resolved a month-long carriage dispute. The Norweigan operator said that it has reached a distribution agreement with NENT and that its channels would be restored.  The pair fell out at the beginning of March over Telia’s flexibility of customer choice which allows subscribers to have more […]

NENT picks up the puck with NHL streaming rights in Baltics

Nordic Entertainment Group (NENT Group) has acquired the exclusive rights to the National Hockey League (NHL) in the Baltic region through to 2026. The company has been quick to enhance Viaplay’s already stellar package of sports rights having launched in the region less than two weeks ago. In the Baltics, the streamer is the exclusive […]

NENT Group launches Viaplay in the Baltics

Nordic Entertainment Group (NENT Group) has launched its Viaplay streaming service in the Baltics. The SVOD is now available in Estonia, Latvia and Lithuania at a single-tier price of €9.99 per month. This marks the first expansion of Viaplay outside of the Nordics, and is the first step on a global rollout plan which will […]

NENT Group picks up UEFA rights in Poland

Nordic Entertainment Group (NENT Group) has acquired the rights to the UEFA Europa League and the new UEFA Conference League in Poland. The deal will see the streamer exclusively show the second and third-tier European club football competitions from the beginning of the 2021/22-season until the end of the 2023/24-season.  The competitions combined will bring […]

NENT Group secures Latvian distribution with Tet ahead of Viaplay launch in Baltics

Nordic Entertainment Group (NENT Group) has announced a distribution deal with Latvian tech and entertainment firm Tet described as ‘groundbreaking’. The deal brings Viaplay’s original Nordic productions, Hollywood films and series, premium sports and high-quality kids’ content to Tet’s TV services customers. This partnership marks NENT Group’s first distribution deal in the Baltics ahead of […]

NENT Group surpasses 3 million Viaplay subs, plans 2021 price hike

Viaplay has met its year-end target of 3 million subscribers, parent company Nordic Entertainment (NENT) Group has said. Announcing its Q4 results, NENT said that Viaplay had added 207,000 subscribers in the quarter, culminating a year in which it added 749,000 paying users. Overall, the streamer is now at 3.02 million users, just surpassing its […]

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