NENT Group


NENT Group teams with VIacomCBS to launch Pluto TV in the Nordics

Nordic Entertainment Group (NENT Group) is to phase out its Viafree AVOD offering as a standalone entity and merge it with ViacomCBS’s Pluto TV FAST service following the signing of a partnership between the pair. The partnership between the pair will see Pluto TV launch across Sweden, Denmark and Norway in 2022. The service combines […]

hayu comes to Viaplay in Poland and Baltics

Nordic Entertainment Group (NENT Group) has announced a multi-year distribution deal with NBCUniversal to become reality streamer hayu’s first platform partner in Poland and Baltic countries. The service will be made available to Viaplay subscribers in Poland, Estonia, Latvia and Lithuania at no extra cost from autumn 2021. Hayu’s content offering includes more than 1,000 […]

Listen to the new episode of TV Watch with NENT Group chief content officer Filippa Wallestam

The latest episode of Digital TV Europe’s podcast TV Watch is now live on Spotify and Apple Podcasts.  Hosted by DTVE deputy editor Jonathan Easton, TV Watch chats with figures from the industry to digest the biggest news and trends in the worlds of broadcasting, streaming and everything else to do with TV in Europe and further afield. […]

NENT Group acquires IndyCar rights for new streaming markets

Sweden-based streaming outfit Nordic Entertainment Group (NENT Group) has extended its rights to show NTT Indycar Series motorsport until 2024. The group’s Viaplay streaming service will continue showing every race from North America’s premier motorsport competition in Sweden, Finland, Denmark, Norway and Iceland, while adding Poland, Estonia, Latvia and Lithuania for the first time. The […]

NENT Group rebrands studios business as Viaplay Studios

Nordic Entertainment Group (NENT Group) has restructured and rebranded its studio operations, NENT Studios, as Viaplay Studios. The reorganised division will be primarily focused on creating original content for the company’s Nordic-facing Viaplay streaming service, which expects to be available in “at least” 15 countries by the end of 2023. As part of the changes, […]

Nordic Entertainment secures NHL for Viaplay Poland

Nordic Entertainment Group (NENT Group) has signed a five-year exclusive media rights agreement with the US National Hockey League (NHL) to broadcast up to 1,400 live NHL games every season on the Viaplay streaming service in Poland until 2026. The deal expands NENT Group and the NHL’s existing partnership to nine European countries, and reinforces […]

Viaplay launches in Poland as NENT secures UPC distribution deal

Nordic Entertainment Group (NENT Group) has launched its streaming service Viaplay in Poland. The launch comes as a part of a major international push for Viaplay that was laid out by CEO Anders Jensen in late 2020. The streamer is priced at priced at PLN34 (€7.55) per month, and has a wide range of content […]

NENT Group ‘set for bigger losses’ in near term, but international prospects look good

Nordic Entertainment (NENT Group) is set to incur increased cumulative losses as it spends more on content to feed its international growth ambitions for streaming service Viaplay, but the company’s big international bet is likely to be justified, according to analysts at Berenberg. Following NENT Group’s announcement that it was doubling its international subscriber outlook […]

NENT Group ups Viaplay targets as international rollouts approach

Nordic Entertainment Group (NENT Group) has posted positive streaming growth as it looks to expand out of its native Scandinavia.  The company’s Viaplay streamer added 140,000 subscribers. That total includes 27,000 subscribers from outside Scandinavia, with the service expanding outside of the region in March.  Viaplay’s total subscriber base has expanded by 21% to 3.29 […]

NENT Group to distribute Viaplay via Vectra in Poland

Nordic Entertainment Group (NENT Group) has struck a distribution deal for its forthcoming Polish version of Viaplay with major cable TV operator Vectra. The  multi-year distribution deal will see the streaming service made available to Vectra’s 1.7 million customers. Viaplay will launch in Poland on August 3, offering a mix of Viaplay Originals, international films […]

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