Nordic Entertainment (NENT) Group has rebranded to Viaplay Group to reflect its increased strategic focus on its streaming service of the same name. The rebrand was initially revealed in March, with the company just now receiving backing from shareholders at the company’s Annual General Meeting on May 18 Viaplay aims to have a presence in at […]
Nordic and international streamer Viaplay/Nordic Entertainment (NENT Group) has named Philip Wågnert as EVP and chief technology and product officer, effective from today. Wågnert, who was previously SVP of product at Viaplay, will lead the company’s product, data and technology development and hold overall technical responsibility for the Viaplay streaming platform. He will join the […]
Nordic and international streamer Viaplay and Sony Pictures Television have agreed a multi-year extension to their long-term content partnership in the Nordic region. The latest SPE films and television series will continue to receive their Nordic streaming premieres on the Viaplay service, where viewers will also have access to a range of box sets and […]
Ahead of its launch in the UK in H2 2022, Nordic Entertainment (NENT) Group’s Viaplay has picked up the exclusive rights to Scotland’s, Wales’ and Northern Ireland’s European Qualifiers. This is a major statement of intent from the streamer, with the rights historically held by Sky Sports. The four-year deal will see Viaplay broadcast 40 […]
In a fresh twist to its international expansion plans, Nordic Entertainment/Viaplay has launched a branded content concept, Viaplay Select, that will be available through partner platforms in selected markets starting with Japan. The group has meanwhile also revealed that its paid subscriber base role by over half in the year to March, fuelled by a […]
Viaplay will become home to the National Hockey League (NHL) and KSW mixed martial arts (MMA) in the UK when the service launches in that country. Up to 1,400 NHL ice hockey will be shown on Viaplay every year until 2027, alongside 12 live events from the KSW promotion annually until 2025. Viaplay will launch […]
MTG, formerly part of Nordic Entertainment (NENT) Group, has completed the sale of ESL Gaming. The deal with Savvy Gaming Group was announced earlier this year, with ESL Gaming described by MTG as the world’s largest esports company. MTG said that the deal is expected to generate net proceeds of US$875 million, with at least […]
Nordic Entertainment Group (NENT Group) will benefit from faster than expected growth of its streaming offering in the Netherlands and its new distribution deal with Tele2 in the Nordic market, according to a research note from Berenberg. Berenberg’s analysts hailed “a bout of positive newsflow on the company” since its last note in February, including its Dutch […]
Nordic Entertainment (NENT) Group has announced the opening of a new tech hub in Barcelona. NENT said that this tech hub will “bring together talents in product management, design, and front- and back-end development to support its ongoing international expansion”. It will be operational from June 2022. The company described Barcelona as one of Europe’s […]
Nordic Entertainment Group (NENT) has announced plans to rebrand as Viaplay Group. The rebrand, which would put the company’s streaming service of the same name front-and-centre, will be put forward to shareholders at the company’s Annual General Meeting on May 18. Announcing the plan, NENT said that Viaplay is its “most recognisable brand and the […]
