NENT Group


NENT Group hires Peter Nørrelund as it looks to expand streaming and sports portfolios

Nordic Entertainment Group (NENT Group) has announced the appointment of Peter Nørrelund as its EVP and head of expansion and sport. Reporting to CEO Anders Jensen, Nørrelund will be responsible for enhancing NENT’s growing sports rights portfolio while also expanding its Viaplay streaming service. The company’s sports rights portfolio includes the English Premier League, UEFA […]

NENT’s Viaplay to merge with Elisa Viihde in Finland

Nordic Entertainment Group (NENT Group) is to combine its streaming service Viaplay with OTT rival Elisa Viihde Aitio in Finland. NENT and Finnish telco Elisa will launch a standalone service for Finnish viewers called Elisa Viihde Viaplay, which will launch in Q4. It will offer Viaplay’s original Nordic productions, Hollywood films and series, as well […]

NENT Group expands Swedish distribution deal with Bahnhof

Nordic Entertainment Group (NENT Group) has announced an expanded distribution deal with Swedish broadband and IPTV provider Bahnhof.  This deal will see NENT Group’s Viaplay streaming service continue to be available to Bahnhof’s 350,000 Swedish customers as an add-on, and it also sees Viaplay’s TV & Movie package included in Bahnhof’s top-tier TV offering, TV […]

NENT Group and Sky Sports to resume billing customers in June

With sports events around Europe beginning to restart, both Nordic Entertainment Group (NENT Group) and Sky have said that they will resume billing customers for their sports packages. Both NENT and Sky made moves to placate customers as the sports world ground to a halt in March as a result of the coronavirus pandemic. NENT […]

NENT names Alexander Bastin CEO of studio ops in leadership reshuffle

Alexander Bastin has been appointed as SVP and CEO of Nordic Entertainment (NENT) Group’s Studio operations, with Morten Mogensen promoted to SVP and head of those NENT Studios businesses that are currently being sold. The appointments will take effect on 1 September and come as part of the NENT Group’s previously announced reorganisation of its […]

Nordic Entertainment takes Viaplay to Baltics

Nordic Entertainment Group (NENT Group) is rolling out its Viaplay streamer into the Baltics and is planning to stock the service with local commissions from the region. The SVOD will be launched in Estonia, Latvia and Lithuania in the first quarter of 2021, offering viewers originals, films and series, kids’ content and live sports. The […]

NENT Group launches Viaplay sports package in Iceland

Nordic Entertainment Group (NENT Group) has launched its Viaplay sports package in Iceland.  Coinciding with the relaunch of the Bundesliga and NASCAR seasons, people in Iceland will now be able to stream those competitions along with a number of others (such as the Danish Superliga which will resume on May 28). The Viaplay sports package […]

DRG rebrands as Nent Studios UK with Richard Halliwell as CEO

Nordic Entertainment Group (NENT Group) has resumed the sale of its non-scripted production interests and merged its London-based sales firm DRG into its UK division, appointing The Cry distributor’s CEO Richard Halliwell to head the British arm. Halliwell, previously DRG’s CEO and MD of NENT Studios UK, replaces Jakob Mejlhede Andersen at NENT Studios UK, […]

Nordic Entertainment sees Viaplay numbers jump, but crisis hits advertising

Nordic Entertainment Group’s (NENT Group) Viaplay streaming service saw an impressive jump of 102,000 subscribers in first quarter, with numbers up 314,000 in the year to March, taking Viaplay’s total base to 1.671 million. The success led the company to set a new subscriber growth target of 400,000 for this year. Elsewhere however, the group […]

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