Amazon has brought its streaming aggregation service to India.
The company has made eight global and local streaming services available via Amazon Channels in India.
Following the model that has seen success in markets like the UK and the US, customers can sign up for services from partners including Discovery, Lionsgate and Mubi directly through their Amazon accounts. Customers will still pay individually for each streaming service they sign up to, but some services like Mubi are being offered at a discount via Amazon.
India – the second-largest nation on earth in terms of population – marks the 12th country Amazon has expanded its Channels business into. The expansion will give Amazon an extra advantage in the battleground nation for Western streamers.
The news comes days after Indian media giant Zee Entertainment announced a merger with Sony Pictures Networks India (SPNI). The merger to combine both companies’ linear networks, digital assets, production operations and programme libraries will look to create a major TV that provides major competition to Disney-owned Star India.
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