Digital advertising company Undertone has announced the launch of its new High Impact CTV suite.
The suite, developed by Perion’s R&D team, promises to provide advertisers with a comprehensive multiscreen solution that extends the capabilities of conventional CTV by making high-impact advertising a more central part of the media consumption experience.
The technology-powered solution includes key Undertone offerings: Live CTV, Branded CTV, and Interactive CTV.
Dan Aks, president at Undertone, said: “Undertone recognizes the challenges brought on by the current disjointed video ad space, and has invested time and resources to develop a full, all-encompassing multiscreen solution, which now proudly includes CTV. Our High Impact CTV Suite is integrated end-to-end, which means it amplifies personalization and interactivity. Brands are truly excited by their ability to now have consumers engage with them in new ways, whether it’s with their remotes, through QR codes, or via content integration. With this product suite, we’re truly putting brands directly into the hands of their consumers.”
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