CTV solution provider View TV Group has selected CommScope’s manifest manipulation software to strengthen its broadcast content delivery networks (CDN) solution.
The View TV Group Broadcast CDN enables digital and traditional broadcast customers to monetise their global live and on demand content and channels more efficiently. The company has selected CommScope’s Manifest Delivery Controller (MDC) to provide additional functionality to its dynamic ad insertion while easily interfacing with View TV Group’s existing solution. The CommScope MDC supports live, video-on-demand, and time-shifted TV services running on HLS and DASH delivery formats.
Dr. Jamie Branson, CEO, View TV Group, said: “View TV Group selected CommScope’s technology for our Broadcast CDN to reduce the time to market for existing broadcasters moving on to digital platforms and mobile devices. We were impressed by its flexibility and ability to integrate into our existing solution. CommScope brings a wealth of expertise in TV delivery around the world, and we can leverage their experience and products to provide both customer bases with a common solution. The future of TV sees the convergence of Connected TV and existing broadcasters wanting to maximize monetization with a broadcast grade digital solution, reliably, efficiency and at scale.”
Morgan Kurk, senior vice president and segment leader, Broadband Networks, CommScope, said: “View TV Group’s deployment of CommScope’s technology extends our position as a leading provider to the growing digital markets. Success in these markets requires innovative solutions that help customers maximise return on their content investments, so we’re excited to offer the combined solution to View TV Group customers.”
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