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M7 strikes deal with NPO for 4K coverage of Euro 2020

Canal+-owned pay TV operator M7 Group will deliver coverage of the UEFA Euro 2020 football competition live in UHD to Dutch subscribers of Canal Digitaal from 11 June to 11 July, following an agreement with satellite operator SES and Dutch Public Broadcaster NPO.

The Euro 2020 matches will be delivered live in native Ultra HD to M7 Group’s Canal Digitaal subscribers via a dedicated channel NPO1 4K, set up for the duration of the tournament t. NPO1 4K will be broadcast via SES’s Astra satellites at 23.5°East.

The UHD broadcast was initiated by NPO, which also see this UHD transmission as an opportunity to better understand the requirements to boost the uptake of this new TV technology in Dutch homes.

“We are very happy to join this great initiative of NPO and are pleased with the support provided by SES to enable high-quality UHD transmissions via Astra 23.5 degrees East. This partnership underscores the unrivalled capability of satellite as a carrier for UHD live broadcasting and we trust our Canal Digitaal subscribers will appreciate this chance to watch the Euro 2020 matches in a superb picture and sound quality,” said Christiaan Puper, country manager Benelux at M7 Group.

“Together with M7, we are proud to deliver an immersive viewing experience to the Dutch soccer fans in superior quality, while they follow each match and cheer on their favourite players. Sports events have always been great strikers for new technologies, and the UHD broadcast of the UEFA Euro 2020 is a perfect opportunity to showcase the power of satellite,” said Deepak Mathur, EVP of global sales, video at SES.