MetaX Software has launched a new Smart TV commercialisation platform.
The CTV advertising and OTT commercialisation company said that the MetaX OTT platform reaches end users via multiple accesses including TV launcher, browser and applications. Its tech currently covers over 80 million global users with 5 million monthly active users.
For the launch of the MetaX OTT platform, the company has partnered with providers including Toon Goggles, YesAuto, Firework, and Fishing TV. The MetaX OTT operation platform offers access to a variety of channels spanning genres including esports, documentaries, sports, film, games and news. The total library of content available, MetaX said, spans over 10,000 hours.
MetaX’s Open Browser, which is a tool of the OTT platform, launched in early April on the Google Play store and already has more than 250,000 downloads.
Arella Hua, Head of MetaX OTT operation business, said: “With large screens, smart TVs have the natural advantage in displaying visual content and offering user-friendly OTT services. It has always been our pursuit to find out how to build an easy-to-use OTT platform that best suits smart TV users’ viewing habits. It’s exciting to see the positive feedback from end users. This will greatly help us to continuously refine MetaX OTT platform. We look forward to working together with more content providers to pave the way on TV screens.”