Norlys-owned Danish cable operator Stofa has taken over ownership of local North Jutland antenna association Aalborg Nørresundby Kabel-TV (AN-TV), brining it an additional 30,000 cable TV customers.
The acquisition follows a conditional agreement on full transfer of ownership of the association last year.
The pair have collaborated as partners over the last 25 years, but competition in the market led the local outfit to seek a change of ownership to benefit from greater scale.
Norlys said that the change of ownership would bring cheaper TV to customers of AN-TV, who would receive a monthly discount of DKK37.50 on their TV package for the next three years.
“We are experiencing a strong increase in competition in the TV market, and we must acknowledge that we no longer have the necessary muscle to ensure competitive prices for our members. Our long-standing partner Stofa, who with this agreement has also agreed to give a significant discount to all our TV customers, does have that muscle,” said AN-TV’s chairman, Jakob K. Svendsen.
“Of course, we welcome the agreement with AN-TV and look forward to continuing to provide both TV and internet to its members. For those members, the transfer means nothing more than that they will be able to see on their next bill that the discount on their TV package appears retroactively from 1 May 2021. Otherwise, everything will continue as usual,” said Jesper Kjelgaard, sales director at Norlys Digital.