Richard Scudamore, the former CEO of the English Premier League, has joined Monterosa as a non-executive director.
Monterosa operates the Monterosa/Interaction Cloud Real-time Engagement Platform (RTEP), and is in the process of scaling its media and sport offering globally. It has customers including ITV, ViacomCBS and Liverpool FC.
Scudamore joins the company following a 2020 in which it experienced a 200% increase in unique users. The appointment comes after an 18-year tenure as the CEO and then executive chairman of the EPL.
A statement from Monterosa said that the exec will help accelerate further growth into the burgeoning industry for sports fan engagement in particular.”
Tom McDonnell, Monterosa CEO said: “We are privileged and delighted to have Richard join us at a pivotal time for both sport, broadcasters and our own business. Real-time Engagement has helped make a year of pandemic restrictions a little more bearable and has opened the eyes of many to what is possible in future – both at home and in the real world. We share an ambition to help sport and entertainment properties evolve their proposition to fans with technology, and to sustain their commercial future in doing so.”
Scudamore said: “Monterosa is leading the way through their deep appreciation of real-time engagement with fans and audiences, delivering an enhanced version of favourite sporting and entertainment experiences. It is a privilege to be asked to add my experience to a great team.”