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Netherlands first stop for FilmBox as SPI International expands brand into Western Europe

SPI International has launched its FilmBox brand in the Netherlands as part of a larger expansion into Western Europe.

The titular FilmBox channel launches in the Netherlands with the M7 Group via its Canal Digitaal brand. FilmBox is available in the basic package of Canal Digitaal’s DTH platform for all subscribers at Channel 14, and will launch on Canal Digitaal’s IPTV platform with the same EPG number “soon after.”

SPI International has been particularly active in the Dutch pay TV market with its thematic brands. It operates four linear channels and on-demand channels in the country.

Berk Uziyel, CEO at SPI International, said: “FilmBox’s launch in the Netherlands is an exciting milestone for SPI International in terms of FilmBox’s expansion into the Western European market. FilmBox is included in operators’ basic packages and aims to target a different window and audience than our premium film service portfolio. FilmBox will have a different positioning in Western Europe compared to Central Eastern Europe and it will serve as a complementary gateway service to our premium Film1 portfolio. 

“We are delighted to spearhead FilmBox’s expansion in the Netherlands with our long-standing partners at the M7 Group who share our passionate commitment to making top-quality content more affordable and easier to access,” added Uziyel.

Christiaan Puper, country manager at Canal Digitaal, said: “We are extremely happy that we can offer FilmBox to our customers. There is an insatiable hunger for interesting content at the moment. Recently we have expanded our on demand offer with content from our parent company Canal+ and other valuable parties. The addition of FilmBox as a fixed channel is a great next step. With our distinctive services we think we are a rich addition to the established market.”