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Synamedia targets RDK market with Gravity

Video tech outfit Synamedia has launched Synamedia Gravity, a managed service aimed at the RDK market that the company says is designed to make it easier for operators and service providers to offer their small to medium business and residential customers advanced broadband and video capabilities.

The offering comprises pre-integrated applications and services for Wi-Fi, routing and security to add more hardware flexibility and operational simplicity, while enabling providers to offer new video and broadband services, according to Synamedia.

Synamedia Gravity is built on Synamedia eRDK, the company’s managed solution for video, broadband devices and cloud management services, that delivers applications including 4K/UHD/HDR.

Offered as a managed service, Synamedia Gravity includes software lifecycle management, support, integration and operational services, from one source, which Synamedia contrasts with what it describes as the complex systems, high costs and security risks that come with a multi-vendor approach.

With direct access to the latest RDK code, Synamedia Gravity can provide RDK-ready devices that are continually updated, future-proofing customers’ technology investments.

“With Synamedia Gravity, we’re elevating the expectations operators place on their technology partners with our hands-on, deep understanding of RDK tools and code, the skillset to deliver unmatched lifecycle management, and the ability to help lower total cost of ownership (TCO) in new ways,” said Alok Gera, SVP and general manager, North America.

“For too long, offerings like these have been deemed to be a ‘one and done’ finite systems integration project, but operators deserve more. That’s why our approach includes a longer-term relationship with service providers so that we’re accountable for keeping devices constantly updated, resulting in raised levels of customer satisfaction and operational excellence.”