SPI/FilmBox expands into Nordic market with Waoo deal

Channel provider SPI/FilmBox has expanded into in the Nordic market via a distribution deal with , Danish pay TV and broadband provider Waoo. 

The agreement between the companies makes SPI’s FightBox available to Waoo subscribers in its English version.

FightBox broadcasts combat sports live events and multi-discipline mixed martial arts coverage from around the world including Fight Exclusive Night, Cage Fury Fighting Championship, King of Kings Hero’s World Series, Makowski Fighting Championship, Superkombat and Oktagon.

“At SPI, we continue to invest and expand our reach in Europe and are delighted to start a partnership with Waoo for FightBox, a product which we believe will resonate well with combat sports enthusiasts in Denmark, as it does around the region, with its content slate dedicated to the best MMA programming from all over the world,” said Georgina Twiss, MD Western Europe and Africa at SPI International.

”We are always seeking to push the limits of our customers’ expectations by providing Denmark’s widest range of sports and entertainment. We know that sports play an important role when customers need to choose TV provider. FightBox is a perfect fit to our strategy, and we are excited about our partnership with SPI International. Enthusiasts of combat sports and MMA in Denmark will now have access to the best MMA programming in the world,” said Mette Wenneberg Dinsen, head of TV Content at Waoo.