TikTok competitor Triller acquires two companies as buying spree continues

TrillerNet, the parent company of US TikTok rival Triller, has acquired Combat Sports OTT platform FITE TV along with Amplify.ai.

FITE TV is a combat sports streaming service which offers PPV access to events ranging from boxing to professional wrestling, while Amplify.ai is a conversational ad developer which works closely with Facebook.

The latter acquisition will see Amplify.ai co-founder Mahi de Silva become TrillerNet’s new CEO. Existing CEO Mike Lu will move to the role of president.

Triller has acquired the companies at a time when it is seeking to provide competition to Bytedance-owned TikTok in the US. 

From a commercial perspective, Triller will hope that the acquisition of Amplify.ai will enhance its relationships with major advertisers such as Pepsi and McDonalds.

FITE TV meanwhile will remain as a separate app as its new parent company looks to expand outside of solely short-form content.

These are the latest acquisitions for Triller, which has heavily invested in picking up digital platforms over the past 18 months. Overall, it has spent around US$250 million during this period of expansion, including a deal to acquire livestream music platform Verzuz earlier in 2021.

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