Friend MTS launches fourth generation ASiD watermarking tech

Content protection services provider Friend MTS has launched its latest watermarking product.

The fourth generation advanced subscriber identification watermarking (ASiD) is an enhanced and extended set of subscriber-level watermarking solutions that address a wide range of content protection scenarios to secure high-value content and revenue across all types of broadcast and OTT devices, clients and apps. 

The update also includes ASiD OTT Edge-switched, a new smart server-side A/B variant solution with an additional robust method of watermarking premium content that works to protect Live and VOD assets from illegal redistribution.

Friend claims ASiD to be the most widely deployed and actively used subscriber-level technology in the world.

Jonathan Friend, CEO of Friend MTS, said: “We are at the forefront of developing and deploying real world end-to-end content protection solutions at scale for our valuable sports and entertainment customers, which is important now more than ever as the pandemic continues to shape the piracy landscape as well as the technology needs to combat this prevalent issue.

“Developed to meet the moment, we are thrilled to introduce our 4th Generation ASiD watermarking and monitoring solutions with enhancements to help our customers protect their valuable content in a larger industry effort to drive subscriber growth and safeguard revenue.”