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Ateme teams up with Korea’s Digitalrich for ad insertion

Video technology provider Ateme has teamed up with Digitalrich, a leading provider of ad insertion technology in Korea, to provide an integrated advertising insertion solution encompassing Ateme’s Titan Live and Titan Mux products and Digitalrich’s ad insertion server.

The partnership is designed to provide advertising customers with an all-in-one ad splicing solution capable of managing analogue or digital cue tones and ad campaigns for any channel processed by the Ateme video processing components.

The pair said that the partnership will allow Digitalrich to increase its international footprint and expand its market share, and will also enable Ateme to offer an end-to-end solution for ad insertion.

Lee Bong Jae, CEO, Digitalrich, said: “Our partnership with ATEME will help to increase our international presence and allow a wider range of broadcasters globally to benefit from our world-class ad insertion technology. We are excited to embark on this journey with ATEME and look forward to exploring the other opportunities this partnership will open up for us both in the future.”

Gautier Vandomme, VP APAC, Ateme, said: “Working with the leader in ad insertion in Korea presents us with a great opportunity to expand our presence in the country and wider region. Thanks to the synergy between ATEME TITAN Live and TITAN Mux and Digitalrich’s solution, we are able to offer both our new and existing customers internationally a one-of-a-kind, integrated ad insertion solution, helping them to create new revenue streams and offer audiences a more personalised viewing experience.”