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Cellcom taps Broadpeak for OTT TV upgrade

Israeli service provider Cellcom has upgraded its Cellcom TV service with a new multiscreen video delivery architecture powered by CDN technology specialist Broadpeak.

Broadpeak says that its nanoCDN multicast ABR and analytics products allow Cellcom to deliver its live video service to hundreds of thousands of simultaneous viewers on a wide range of devices with a high Quality of Experience while reducing delivery costs.

Broadpeak’s nanoCDN solution relies on a software agent installed inside the home gateways of Cellcom subscribers. The agent receives and translates multicast streams into unicast, reducing delivery costs and allowing the operator to avoid unicast traffic peaks in the network, according to the tech company. Broadpeak’s nanoCDN solution incorporates automated retransmission in case of packet loss.

Cellcom is also using an analytics solution from Broadpeak. For each streaming session, the solution enables the operator to detect potential bottlenecks on access and core networks as well as oversee subscribers’ QoE, providing information such as the bitrates streamed and the layer switches.

Launched in 2014, Cellcom’s OTT service has over 250,000 subscribers.

“We are proud to partner on this project with Cellcom, a market leader in television services and an early adopter of innovative technologies,” said Jacques Le Mancq, CEO at Broadpeak.

“Through the power of multicast ABR, nanoCDN is helping to make live OTT video delivery to any device truly scalable for Cellcom, while enhancing QoE for their subscribers. The versatility of ABR supercharged with the scalability of multicast is a winning combination.”