Digital TV Europe has partnered with Zattoo to host a free webinar on the topic of TV as an app on March 17.
The proliferation and appeal of streaming services has accustomed vast numbers of consumers to ‘TV as an app’– viewing their favourite shows via a range of apps that can be downloaded to phones, tablets or the main screen in the living room.
App-based viewing is on the rise, even if it is not yet universal. But what does this mean for the broader spectrum of video service providers?
Presenting exclusive findings on this topic from DTVE’s Annual Industry Survey, Stuart Thomson, Editor of Digital TV Europe, will be joined by TV streaming specialist Zattoo and its Head of Sales TV Platform, Julian Hens to discuss how far and how fast TV viewing will migrate to app-based experiences and the challenges and opportunities accompanying this shift.
Julian Hens, Head of Sales TV Platform, Zattoo
Stuart Thomson, Editor, Digital TV Europe
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