CTV marketing platform and agency Allroll has announced a partnership with OTT app development, video content distribution and monetisation company Vlogbox to launch a new marketplace for channel owners.
The companies said that this will create a full-value marketplace for channel owners, while allowing Vlogbox to widen its advertising opportunities while providing customers with “basic tips on organic promotion, PR activities, and YouTube shares”.
The partnership will enable VlogBox to build a marketing ecosystem for CTV channel owners. The company also said that content creators will benefit from free and custom app development and monetisation services.
Allroll meanwhile will receive exclusive access to a number of apps, which will present it with an opportunity to grow its advertising capabilities, as well as increase brand awareness around its services.
Nick Platonenko, CEO of VlogBox, said: “We are excited to partner with Allroll as our internal research has shown that there is a necessity for channel owners to grow viewership in the CTV marketplace. At VlogBox, we are putting together OTT app development and content distribution with monetization solutions for channel owners, and Allroll’s advertising capabilities are exactly what our clients need for further advancement.”
Alex Zakrevsky, CEO of Allroll, said: “Our purpose has always been to help talented OTT channel and app owners promote their content. We believe that combining our efforts with VlogBox will instantly scale-up their potential opportunities, as well as help both companies grow and prosper.”
ICYMI: WarnerMedia’s HBO Max hires exec from Mid-East streamer Shahid to lead in Lat Am digitaltveurope.com/2021/01/20/war… https://t.co/ybETQmdPZc
20 January 2021 @ 20:00:00 UTC
ICYMI: Paramount+ reveals launch dates for US, Canada, Nordics and Australia digitaltveurope.com/2021/01/20/par… https://t.co/3h5q3kcTqF
20 January 2021 @ 19:00:00 UTC