French broadcaster-backed streaming service Salto has attracted around 100,000 subscribers in its first three weeks, according to a report by Le Figaro.
However, the service, backed by pubcaster France Télévisions and commercial broadcasters TF1 and M6, is approaching the end of its first month, with free trial periods beginning to come to an end from this Friday.
While Salto has not released official figures, CEO Thomas Follin has said that users are consuming over two hours of content per day and up to two and a half at the weekend, with the average user connecting on average 10 times a week.
Follin said that over a third of subscribers consume both on-demand content and live-streamed channels, and that a quarter of uers were over 50, with around 60% being between 25-49.
Follin also said that 82% of users were from outside Paris, which he cited as further proof that the service had a broad appeal not limited to well-off, urban consumers.
About 30% of consumption of Salto content is via the TV, although the service has limited availability on streaming devices and has yet to confirm a deal with any of France’s major ISPs, over whose set-top boxes the majority of the population watch TV. However, Follin said that the outfit has struck one deal, yet to be announced, and discussions with others are ongoing.
Salto launched on October 20. The service offers three pay variants, priced at €6.99, €9.99 and €12.99, depending on the number of screens to which subscribers will have access,
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