The 41-year old Bronselaer currently serves as Telenet’s SVP of residential marketing, and will succeed Peter Quaghebeur, who will leave SBS on November 1.
Along with overseeing the channel group, Bronselaer will be responsible for managing all Telenet media activities that are not exclusively aimed at Telenet customers while continuing to be a member of the operator’s senior leadership team.
He will continue to report to CEO John Porter, who said: “I’m very pleased that Jeroen Bronselaer is willing to take on this responsibility. Jeroen has a passion for everything related to media and will use his extensive experience in this field to lift our entertainment activities to an even higher level. I would like to thank Jeroen for his boundless efforts and energy that have made Telenet’s residential business a resounding success.
“Under his leadership, Telenet has evolved into a mature ‘fixed-mobile’ company with a broad brand portfolio, thanks to, among other factors, the successful integration of BASE and the favorable launch and development of WIGO and YUGO. In addition, he was also the person who enhanced the focus on media and entertainment, and solidified the position of Play, Play More and Play Sports in Flanders and Brussels. I wish him every success in this new challenge.”
Stepping in for Bronselaer at Telenet’s residential business will be Dieter Nieuwdorp, current SVP Strategy and SOHO (Small Offices, Home Offices). Dieter Nieuwdorp will also remain responsible for SOHO and Corporate Development.
Meanwhile the strategy and M&A department, which currently falls under the responsibility of Dieter Nieuwdorp, will be headed by CFO Erik Van den Enden, and responsibility for the BASE brand will be taken on by Patrick Vincent.
These changes will all be implemented on November 1.