ViacomCBS-owned UK broadcaster Channel 5 has announced a content partnership with AMC Networks International – UK (AMCNI UK).
The deal will see two of AMC’s branded channels – CBS Reality and Horror Channel – launch on the My5 AVOD platform. The partnership will also see the addition of 400 hours of content and 40 new programmes a month added to My5 over the next year.
Key titles set to be added include CBS Reality’s original true crime series Murder by the Sea and New Scotland Yard Files, in addition to Horror Channel’s Andromeda, alongside its numerous films including 100 Bloody Acres and The Drownsman.
Oli Thomas, VP, Digital Lead, Channel 5 said: “AMCNI UK’s channels are an exciting addition to My5 and a perfect example of how we’re leveraging the wider ViacomCBS content portfolio in the UK. The programming will broaden the scope and scale of My5’s cross-genre entertainment offering, adding further value to the platform for our viewers.”
Tanya Gugenheim, SVP, Business Development said, “We are looking forward to partnering with My5 to extend the opportunity for our viewers to access catch up content from CBS Reality and Horror Channel. It is an exciting distribution opportunity to widen our AVOD footprint, which further extends the popularity of our existing on demand players. It is a great time to strengthen our existing relationship with ViacomCBS and the continued success we have seen for both of these channels.”
This is the latest partnership for My5, with other third-party content partners including PBS America, BLAZE and BET.
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