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Synamedia teams up with AWS for cloud video

Video technology outfit Synamedia has teamed up with Amazon Web Services (AWS) to enable the combination of its video software technology with AWS’s public cloud infrastructure.

The partnership means that video service providers will be able to deliver multi-screen video using Synamedia’s Infinite cloud TV platform using AWS’s public cloud infrastructure.

Operators already using Synamedia’s cloud TV platform on AWS include Astro in Malaysia and E-Vision, the subsidiary of Middle East operator Etisalat thatrecently launched a multi-country, multi-tenant OTT service.

Infinite allows video service providers to process, secure, distribute and make money from premium video across all devices using machine learning and AI to deliver a personalised TV experience, according to Synamedia.

Nick Thexton

Astro is tapping the pair to deliver premium video to its subscribers across all devices using Infinite running on AWS. Subscribers can upgrade to new hybrid DTH and IP-enabled 4K UHD set-top boxes with a new UX and Synamedia Cloud DVR.

In January, E-Vision, chose Synamedia’s technology for its new multi-country, multi-tenant OTT service. The platform, running on AWS, is already live in Egypt and Saudi Arabia.  It provides operators in the MENA region and Pakistan with a platform to launch and run multi-screen, multi-language OTT services.

“AWS is becoming increasingly important as more of our customers choose our end-to-end cloud TV solutions running on the AWS cloud platform, to reap the benefits of greater flexibility, instant scalability and reliability,” said Nick Thexton, CTO at Synamedia.

“As traditional pay TV providers add IP services and transform their businesses, they need partners with proven experience in delivering broadcast-quality video to any device. Leaders in our respective fields, together we offer customers a level of expertise that is second to none.”