My5 launches on Virgin Media in UK

ViacomCBS Networks UK (VCN UK) has launched Channel 5 companion service My5 as its first of three branded apps on Virgin Media.

From today, the ad-supported streamer is available on the app section of Virgin Media’s TV user interface for free to its users.

The platform offers catch-up and extended on-demand access to a range of Channel 5 content. It also serves as the home of original content like Neighbours spin-off Erinsborough High, and exclusives including The Oathand Bloom.

In addition to content from Channel 5, My5 also houses a variety of third-party providers, including two Endemol Shine Group channels, A+E Networks UK’s channel, BLAZE, along with ViacomCBS sister networks BET and Smithsonian Channel.

Viacom International Networks first announced a distribution deal with Virgin Media in October 2019, in an agreement which would continue to provide Virgin Media customers with access to MTV, Comedy Central, Nickelodeon, Nick Jr. and Paramount Network, as well as three branded apps: My5, Pluto TV and MTV Play

Arran Tindall, chief commercial officer, EVP, commercial and content distribution at Viacom CBS Networks International said: “It’s great to be further extending our presence on Virgin Media and speaks to the strength of My5 as a content destination for viewers. The arrival of the app will give Virgin Media’s TV customers access to thousands of hours of on-demand, catch-up and exclusive programming, including much of Channel 5’s award winning content.”

David Bouchier, chief digital entertainment officer at Virgin Media, said: “The My5 app will give our customers access to even more great content and the integrated search will make it easier to find the shows that they love most. This is all part of providing our customers with the most streamlined experience possible with all of their favourite programmes and apps in one place.”