The company said that the receiver’s USP is its ability to function as both an RF and IP receiver. This quality, it said, will enable cable operators to “capitalise on the next-generation distribution market as it evolves to new forms of software-based and cloud-native receivers”.
This translates to creating a dedicated receiver which will allow multichannel video programming distributors (MVPDs), who deliver a majority of broadcast transmissions, to receive ATSC 3.0 signals.
The company added that its existing video network solutions, software IRD functionalities and ancillary hardware uniquely positioned the company to create an ATSC 3.0 receiver that will enable cable operators to quickly capitalise on the ATSC 3.0 market.
The receiver also acts as a bridge between ATSC 1.0 and ATSC 3.0.
Julien Signes, senior vice president and general manager, Video Network at Synamedia, said: “The promised benefits of ATSC 3.0 including high-quality video and audio, cross-screen capabilities, targeted advertising and interactivity are closer than ever to becoming a reality.
“Cable operators are well-positioned to augment the value of these new services, and the availability of an ATSC 3.0 receiver for MVPDs is the key to unlocking widespread adoption for ATSC 3.0. The winning combination of our portfolio and deep roots in the cable industry put us in an optimal position to be the first to develop this technology that will further enhance viewing experiences and transform infinite entertainment.”
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