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Synamedia partners with Google Cloud for ‘OTT as a service’

Video software provider Synamedia has announced a partnership with Google Cloud that will see it expand its video network portfolio with new OTT as a service offerings.

Synamedia said that the partnership will enable it to better tackle customer needs for high availability, increased scalability and maximised performance for OTT services while reducing costs and complexity.

With latency being a significant hurdle to the growth of sports streaming, Synamedia says that the combination of Google’s platform and its video solution will translate to OTT delivery in between 5-7 seconds – which it notes is equivalent to broadcast capabilities.

Synamedia will leverage Google Kubernetes Engine (GKE) which it says will enable customers to scale as they grow with an end-to-end automation pipeline that can ramp up media processing workflows in minutes.

The vendors will also collaborate on machine learning and artificial intelligence.

Julien Signes, Senior Vice President and General Manager, Video Network, Synamedia, said: “As the live TV landscape shifts toward OTT delivery, the industry needs technology that matches what viewers have become accustomed to with premium digital TV services. Thanks to our partnership with Google Cloud, we are enabling the Infinite Entertainment viewers expect, without delay and with the highest quality.”

Anil Jain, Managing Director, Media & Entertainment Industry Solutions at Google Cloud, said: “We’re excited to partner with Synamedia to help advance the future of streaming video and entertainment. By delivering Synamedia’s portfolio of OTT solutions, running as a service on Google Cloud, we can deliver high-uptime, low-latency, and scalable video services to businesses around the world.”