TDC integrates pubcaster streaming offering DRTV in YouSee

Danish telco TDC’s YouSee cable service has integrated DRTV, the streaming offering of Danish public broadcaster DR, into its offering.

The moves means that YouSee customers with a TV set-top box or a TV package over and above the basic access package can view DR content on-demand and live over the web on all platforms.

DR’s streaming and catch-up offering, which has been available as an HbbTV-based service and on devices including Apple TV, Panasonic smart TVs and Sony PlayStations,  was revamped last year to give it a wider reach, will join other streaming service offered via YouSee boxes including Netflix and YouTube. In addition to the set-top box, YouSee customers will be able to access ti via the service’s app.

YouSee Bland Self customers also have access to services including HBO Nordic, Viaplay and C More, with TV2 Play, the catch-up and on-demand offering from commercial broadcaster TV2, to join soon.

“Our role is to bring together the content that our customers demand and make it as easily accessible as possible. I am glad that we can now also offer our customers DRTV as part of their TV and streaming package. YouSee is largely a family service, and DR provides quality programmes for children, adolescents and adults alike. That is why DR content is already the most viewed content on our platforms, and I expect that even more people will now stream DR series, news and documentaries via our TV offering,” said Jacob Mortensen, director of YouSee.

“It has been important to us that all the good content from DRTV is integrated on our own platform in a unified user experience, so we can for example.  include DR’s content in our recommendations to customers along with all the other content that our customers access in their TV and streaming package.”

Lars Fredenslund Høgsberg, VP of DR Media, said: “We offer DR’s content to create value for users, and we know that many Danes just attach great value to DRTV. The collaboration with YouSee means that we can take yet another step in making DRTV the main platform of the future for strong public service content, and we are delighted to do so.”