ViacomCBS Networks International has struck a deal with Malaysian pay TV provider Astro for the launch of a Comedy Channel linear channel.
The channel is available as part of Astro’s Variety Pack. Customers can also stream Comedy Central on Astro’s streaming mobile app service, Astro GO and watch Comedy Central shows such as Lip Sync Battle and The Daily Show with Trevor Noah on-demand.
Paras Sharma, SVP and general manager for Southeast Asia at ViacomCBS Networks International, said, “We are delighted to expand our partnership with Astro to bring Comedy Central to even more viewers and fans in Malaysia, reaching Astro customers across different screens. Malaysia has a vibrant comedy scene and a strong appetite for content so we look forward to thoroughly engaging fans with a wide range of comedy genres that the brand is known for.”
Agnes Rozario, director of content, Astro, said, “Our partnership with ViacomCBS Networks International brings more content for fans of the comedy genre on Astro and Astro GO with Comedy Central, and strengthens our content line-up even further. With our extended line up on demand, fans can stream comedy content anytime on Astro GO.”
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