Speaking to the SI Boxing podcast, the Matchroom Boxing managing director said that the US$19.99 per month subscription cost is undervalued when considering the vast amount of content offered. Matchroom launched a partnership with DAZN in 2018, establishing the latter as a major player in US Boxing broadcasting.
He said: “I’m actually going to say to DAZN, ‘I think you should bump the monthly fee up.’ It’s US$19.99 a month. Make it US$50 a month. We don’t want you to come and go. We want you to stay and be a part of this community, learn more about boxing, digest the fighters, and grow with us.”
Hearn pointed out that the big-money rematch between Anthony Joshua and Andy Ruiz attracted an audience “three times” larger on DAZN than on Showtime. He said: “We’re getting bigger audience numbers than Showtime. [Jermall] Charlo just boxed on Showtime and got 300,000. You got Jacobs-Chavez, and that’s going to do 500-600,000 on DAZN. Joshua did nearly a million on DAZN. I so believe in the product of DAZN for the value for a fight fan.”
DAZN most recently in November was approaching eight million global subscribers, with the US representing 10% of that figure. Despite the value claimed by Hearn, such a drastic price increase would likely prove unpopular with users, with DAZN already upping its cost from US$9.99 per month to US$19.99 per month in March 2019.