In this role, Johns will oversee Applicaster’s EMEA and APAC commercial and go-to-market strategies. The company added that, under Johns, it will also extend its work with sports brands, teams, and leagues, along with “top-tier” broadcasters, publishers and enterprise tech organisations.
Applicaster currently counts the likes of DirecTV, Fox Networks Group and ProSiebenSat.1 amongst its clients.
Based in the company’s London office, Johns joins from Ooyala where he was VP of global sales. Prior to that, he was the director of EMEA Sales for Comcast Technology Solutions and served as VP of business development at Piksel Inc. He will report to Jonathan Laor, the company’s CEO and co-founder.
Laor said: “With over two decades of sales experience, Jason has a track record of leading commercial sales teams to rapidly grow revenue. His deep understanding of the industry will be invaluable when educating clients in new markets and industries. I’m looking forward to seeing how he helps Applicaster further build our footprint across EMEA and APAC.”
Johns said: “There is an incredible amount of opportunity in the media app market. Because of our ability to enable frictionless growth for customers, we’re very well positioned to take advantage of this opportunity. Beyond the market opportunity, I was attracted to Applicaster because of the company’s customer-first culture plus its ability and desire to drive value lead engagements.”
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