The product, called Brightcove Beacon, is designed to help pay TV providers stay relevant to their audiences by allowing them to simultaneously launch content on multiple platforms.
The company says that the product also enables multiple paths to monetisation, including advertising, subscription, freemium, and authentication models.
The mobile-oriented platform was created in light of recent statistics from the company that shows 53% of global video views begin on mobile devices, smartphones and tablets.
Charles Chu, chief product officer at Brightcove said: “We are excited to see our customers launch content quickly and easily across devices and platforms with Brightcove Beacon.The OTT landscape is evolving and isn’t a one size fits all category anymore; viewers have increased expectations and appetites for watching videos while consuming content on a growing list of devices.
“Brightcove Beacon helps customers reach new viewers across more devices and expand their ability to protect and monetise their video content. For TN Marketing, Pelmorex, and CBN, Brightcove Beacon is the flexible platform that fits their needs and we are thrilled to partner with all three companies as they work to expand reach, monetize, scale, and get to market quickly with new apps.”
Speaking to Digital TV Europe, Brightcove product marketing manager Leslie Knauer further endorsed SaaS-based OTT video management and publishing systems that use “template-based designs for live and on-demand video”. She said that the approach “is much easier to manage across an organisation and doesn’t require engineering resources” and that “it also eliminates the complexity of maintaining custom development work.”
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