Scott replaces Kate Jhaveri, who left the Amazon-owned company in August to join the NBA as its CMO.
Scott joins from social game developer Zynga, where he headed up the company’s global marketing for three years. Prior to that, he served as CMO of music startup BandPage and held executive positions at mobile game publisher DeNA, was an advisor to YouTube Music and served on the board of consumer healthcare company Matrixx Initatives.
The appointment comes a little under a month after the company announced a rebrand which includes a new logo and slogan: “you’re already one of us”.
Sara Clemens, chief operating officer at the company, said: “Doug has deep experience extending brands into new markets across games and entertainment industries, making him the ideal fit to lead Twitch’s marketing strategy. As Twitch continues to grow, Doug will play an integral role in extending the brand beyond endemic audiences, supporting our incredible creators and expanding our presence in global markets.”
Commenting on Twitter, Scott said: “Very fired up to be joining Twitch. Such an amazing brand and such an incredible platform to build upon.”
Scott’s appointment comes shortly after other senior hires, including Dan Clancy as EVP of creator and community experience and Sarah Looss as head of North American sales.