TV and film tracking and insights platform TV Time has announced the acquisition of Mediamorph. Mediamorph’s content value management (CVM) cloud platform is utilised many of the largest entertainment companies in the world.
TV Time said that the acquisition will “fuel the growth of both Mediamorph and TV Time and drive increased customer value through data-driven solutions”.
TV Time provides cross-platform, global consumer insights around television and movies to multinational media companies and content creators. TV Time’s first-party audience data and machine learning engines offer unique value to these companies by helping them better understand their audiences and enabling them to make more strategic decisions related to marketing, programming, packaging and licensing their content.
Mediamorph’s Content Value Management platform powers more than two-thirds of all global digital transactional revenue for the film and television industries. Mediamorph tracks and accounts for more than two trillion TVOD, SVOD and AVOD global transactions annually across more than 1,200 platforms and manages over 20 million content avails across providers and distributors.
Richard Rosenblatt, TV Time co-founder and CEO said: “Together, our companies offer unparalleled global scale combined with unique data capabilities, to maximize revenue opportunities for our clients across thousands of platforms in more than 150 countries. With this acquisition, we will accelerate our growth and invest in Mediamorph’s CVM platform to build features that provide a competitive advantage to our clients in this increasingly fragmented content market.”
Rob Gardos, CEO of Mediamorph said: “Sitting at the epicenter of the entertainment industry, Mediamorph’s CVM platform delivers speed, flexibility and cost-effective options enabling the largest media companies to better distribute, acquire and monetize their content. This becomes even more powerful when you combine TV Time’s analytics and AI capabilities. The combination of Mediamorph and TV Time will not only help our customers increase revenues, but will also enable a better user experience, personalization and customer engagement not previously available to the marketplace.”
As part of the acquisition, the combined companies will operate under the name Whip Media Group and have offices in Los Angeles, New York City, London, Amsterdam, and Paris.
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