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MyZen launches in Greece on Nova

Well-being channel MyZen TV has launched in Greece on DTH platform Nova.

Nova is offering MyZen TV to its customers as part of its basic Tter. The deal was arranged by MyZen TV’s distributor, Canal+-owned Thema.

MyZen TV, part of the independent French SECOM group, brings lifestyle programmes around the four thematic pillars of daily well-being, life changes, escape, body and soul. The linear channel has also been available in 4K since July this year.

Thema has been distributing MyZen TV since 2009, in Europe and Russia principally.

Katerina Kaskanioti, pay TV executive director at Nova, said: “We are very happy to introduce, for the first time in Greece, MyZen TV. With a sensation of freshness and well-being, the new channel reinforces Nova’s entertainment program and promises new ideas, advices and tips on how to cope with the intense rhythms of daily life. The channel mainly aims at today’s woman, an audience that is always particularly important to us.”

Nela Pavlouskova, managing director of MyZen TV, said: “The well-being is a growing worldwide phenomenon and we are happy to bring our uplifting, entertaining and positive content to Greece and Cyprus on the leading platform Nova.This is also a new significant step of long-term cooperation with Thema.”