Ad fraud detection solutions provider Protected Media has announced the launch of its new SDK for CTV and OTT.
The new SDK allows the verification of OTT traffic at the source, and provides media buyers with clean marketplaces in which to purchase fraud-free, viewable inventory.
The data attaches to the impression as an identifier which can be authenticated by anyone along the distribution flow at a trusted Protected Media server. The SDK also provides a constant live data source to facilitate the artificial intelligence powering Protected Media’s Prebid Solution.
Protected Media’s OTT SDK is available for content owners, OTT operating system providers and technical OTT platforms. The company says that use of the OTT SDK by supply side partners “removes the burden” of validating traffic from the advertisers.
Joe Hirsch, CEO at Protected Media customer SpringServe said: “OTT and CTV audiences are growing rapidly. While there is an abundance of high quality traffic sources, it’s important to remember that there are unscrupulous groups who attempt to make money with suspicious activities”
Asaf Greiner, CEO at Protected Media added: “The OTT space has a unique set of challenges when it comes to verifying that traffic is indeed fraud free. Besides being a nascent vertical which is fragmented and extremely complex, there are additional components which make it a more sophisticated space to navigate. For example, the use of Server Side Ad Insertion for ad stitching means that it’s impossible to implement third party verification code onto creatives.
“For this reason, our solution is built to be baked into the OTT ad tech stack – we work with groups who can place our verification technology into parts of the funnel that no one else can access. Our expertise in cyber security, together with access to the technology underpinning the OTT platforms, means that we provide the market’s first evidence based, granular solution for verifying OTT traffic.”
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