The Consumer Technology Association (CTA), best known as the organised of the annual consumer tech show CES, has launched its 8K Ultra HD logo programme.
Starting from 2020 models, this will be the official industry display definition and logo for 8K UHD TVs. The CTA says that this is in an effort to help retailers and consumers identify products that meet the accepted standards of 8K.
The logo and definition have been approved by the CTA Video Division Board, which includes the world’s leading TV makers and retailers.
In order for a set to brand itself with the logo, several factors must be met.
First is resolution. A TV must have at least 33 million active pixels, with at least 7680 horizontally and 4320 vertically within a 16:9 viewable window, and specific measurement methodology in accordance with industry standards.
Input wise, the set must have one or more HDMI inputs supporting resolution of 7680Cx4320 pixels; bit depth of 10-bits; frame rates of 24, 30 and 60 frames per second; HDR transfer functions and colorimetry as specified by ITU-R BT.2100; and HDCP v2.2 or equivalent content protection.
The TV must have the capability to upscale SD, HD and 4K video to display it in 8K UHD and also be able to receive 10-bit 8K images and render an image that shows responsiveness to changes to any of the 10 bits.
Gary Shapiro, president and CEO, CTA said: “CTA is home to video industry players across the ecosystem – from manufacturers to the content and entertainment sector – and we’re proud to convene such a diverse group of innovative companies to work together.
“This 8K Ultra HD definition is the product of our Video Division Board’s dedication and hard work. As a result, retailers and consumers will know products that carry the accompanying logo deliver 8K UHD quality and performance.”
The CTA’s most recent forecast projects that sales of 8K UHD TVs in the US will reach 175,000 units and US$734 million in revenue in 2019.