The company claims that this will be “one of Europe’s largest rollouts of advanced search and content discovery platforms”.
AI and machine learning will allow Deutsche Telekom to gain insight into viewer behaviour and preferences, using this real-time understanding to provide users with a personalised experience.
The cloud-based service was first deployed by Croatia Telecom on its OTT service in July 2019, with further countries planned for the future.
ThinkAnalytics is working in partnership with Pan-Net, Deutsche Telekom’s pan-European technology unit, whose single, standardised, cloud-based infrastructure will support future deployments.
Deutsche Telekom said that it chose ThinkAnalytics on the company’s “market-leading position and proven ability to deliver against business KPIs such as deepening subscriber engagement, boosting loyalty and raising ARPU”.
Marc Schwarze, VP TV delivery, technology and innovation at Deutsche Telekom said: “After careful evaluation of a number of solutions, we chose ThinkAnalytics’ solution because of its track record and its support for multiple languages. Using the service we expect to create an even more compelling proposition for our TV subscribers across DT. Personalization will become a key differentiator for us.”
Simon McGrath, COO at ThinkAnalytics, added: “With the launch of a single, large scale cloud-based backend infrastructure to support multiple TV services across Europe, Deutsche Telekom has delivered on its vision.
“We share a common goal with the Pan-Net team as we collaborate on bringing Deutsche Telekom viewers a game-changing TV service that personalizes the experience and encourages subscribers to try new content. The result, as we have seen in our other deployments across the world, will be a fast return on investment.”