The company has named Karine Dussert-Sarth as director of product marketing and design, tasked with heading a new department consolidating marketing, design and start-ups expertise and contributing to projects involving product and service innovation.
Dussert-Sarth previously worked at Oliver Wyman, then at several operators: at Orange France, in the Consumer Department as Director of Mobile activities; at the Australian operator Telstra; and at SFR as Director of Marketing.
Orange has also named Steve Jarrett as head of a new data and AI department to define the group’s data strategy. his new organisation consolidates key skills to help the company develop use cases, enrich services, improve processes based on data and artificial intelligence, as well as enhance the value of this data externally.
Jarrett has previously worked for companies including Facebook and Apple and has founded three software companies in the US and UK.
Mari-Noëlle Jégo-Laveissière, deputy CEO and chief technology and innovation officer at Orange, said: “In the context of rapid changes to our customers’ habits and expectations, we are strengthening our ability to prepare for Orange’s future, by building competitive assets that create value for the Group.”
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